GoTo – A Merger of Indonesian Digital Giants
| Case Code: BSTR653 Case Length: 12 Pages Period: 2016-22 Pub Date: 2023 Teaching Note: Available |
Price: Rs.400 Organization : PT GoTo Gojek Tokopedia Tbk Industry : e-commerce Countries : Indonesia Themes: Strategic Alliances, Business Environment |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
According to research conducted by leading Management consultancy firm McKinsey & Company, Indonesia’s digital economy was expected to be worth of US$150 billion by the year 2025 . The Association of Southeast Asian Nations (ASEAN) was expected to witness a huge growth, and Indonesia, ASEAN’s largest economy, was expected to turn into a consumption based economy (Refer to Exhibit I Forecasted Economic Growth and Demand Opportunities in Indonesia). To leverage on the forecasted situation, two Indonesian companies – ride hailing giant PT Gojek Indonesia (Gojek) and marketplace PT Tokopedia (Tokopedia) – merged on May 17, 2021, to form a new entity “GoTo”..
Buy this case study (Please select any one of the payment options)
| Price: Rs.400 |
Price: Rs.400 | PayPal (9 USD) |
